Built on a farm.
Built for farmers.

Reap Interactive started with a simple frustration, one that anyone who has ever managed cattle will recognise. Too much time passes between knowing and acting. Between the last weigh-in and the next one, a lot can change. And by the time it shows up on the scales, the cost is already there.
We built Reap to close that gap.

What we stand for.

Reap was built around a set of beliefs that shape everything from how we design our system to how we talk about it.

Farmers know
their animals.

Our job isn’t to tell farmers how to farm. It’s to give them a clearer picture so their own experience and judgement can work harder. Reap adds visibility, it doesn’t replace the person making the call.

Individual animals
matter.

Group averages hide the animal that needs attention today. Reap monitors each one individually because that’s where real decisions get made.

Technology should
fit the farm.

If a system disrupts how a farm operates, it won’t last. Reap works quietly alongside existing routines, no handling, no complexity, no compromise.

Earlier
is always better.

Every day between a performance change and its detection is feed spent and time lost. Earlier visibility means earlier decisions and better outcomes.

Where it started.

Kieran grew up around farming in the west of Ireland. He knew early that livestock farming runs on observation, reading small changes, knowing your animals, acting before problems compound.

During his Green Cert training, the gap he’d always sensed became impossible to ignore. Individual cattle were changing between weighing events and by the time it showed on the scales, feed had already been spent. The only tool available was a manual weigh crush, used when time allowed, which was rarely often enough.

With a background in computer science, he built the system that didn’t exist. One that sits quietly in the yard, fits around existing routines, and delivers individual animal visibility without touching the animals at all. That system is Reap.

Kieran Supple

Founder & CEO

Matthew Henry

Chief Technical Officer

Simonas Stonkus

Software Engineer

Keelan McNamara

Livestock Systems Advisor

Beyond the farm gate

The bigger picture.

Reap was designed for farms but what it builds over time is something the industry has never seen before. A continuous individual animal-level performance record, collected passively, at scale across commercial operations.

For geneticists, that means real-world data from working farms. For researchers, consistent datasets across seasons and regions. For supply chains, earlier visibility of cattle readiness. 
For agri-tech platforms, a data infrastructure built from the ground up.
We’re at the beginning of that story and looking for the right partners to build it with.

Talk to us about partnership